Wednesday, June 1, 2011

Lesson12

Promotional strategies

The Four Major Promotional Tools

The basic idea behind the "marketing concept" - that you make what you can sell rather then sell what you make - does not mean that your product will sell all by itself.Even a good ,attractively-priced product that clearly satisfies a need has to be made known to its (1).........customers.During the introduction and growth stages of the standard product life cycle, the producer(or importer, and so on)has to develop product or brand (2)..........,i.e. inform potential customers(and distributors, dealers and retailers)about the product's existence, its features, its advantages, and so on.
According to the well-known "Four Ps" formulation of the marketing mix(product, place, promotion and price), this is clearly a matter of promotion.Since budgets are always limited, marketers usually have to decide wich tools - advertising,public relations ,sales promotions, or personal selling - to use, and in what proportion.
Public relations (often abbreviated to PR) is concerned with maintaining, improving or protecting the image of a company or product. The most important element of PR is publicity which(as opposed to advertising)is any mention of a company's products that is not paid for, in any (3).........read,viewed or heard by a company's customers or potential customers, aimed at assisting sales. Many companies attempt to place stories or information in news media attract attention to a product or service. Publicity can have a huge impact on public awareness that could not be achieved by advertising, or at least not without an enormous cost. A lot of research has shown that people are more likely to read and belive publicity than advertising.
Sales promotions such as free samples, coupons, price reductions, competitions, and so on, are temporary (4).........designed to stimulate either earlier or stronger sales of a product. Free samples, for example,(combined with extensive advertising), may generate the initial (5).........of a new product. But the majority of products available at any given time are of course in the (6).........stage of the life cycle. This may last many years, until the product begins to be replaced by new ones and enters the decline stage. During this time, marketers can try out a number of promotional strategies and tactics. Reduced - price packs in supermarkets, for example, can used to attract price - conscious brand - switchers, and also to counter a promotion by a competitor. Stores also often reduce prices of specific items as loss leaders which bring customers into the shop where they will also buy other goods.
Sales promotions can also be (7).........at distributors, dealers and retailers, to encourage them to stock new items or larger quantities, or to encourage off - season buying, or the stocking of itmems related to an existing product. They might equally be designed to strengthen brand (8).........among retailers,or to gain entry to new markets. Sales promotions can also be aimed at the sales force, encouraging them to increase their activities in selling a particular product.
Personal selling is the most expensive promotional tool, and is generally only used sparingly, e.g. as a complement to (9)......... . As well as prospecting for customers, spreading information about a company's products and services, selling these products and services, and assisting customers with possible technical problems, salespeople have another important function. Since they are often the only person from a company that custumers see, they are an extremely important (10).........of information. It has been calculated that the majority of new product ideas come from customers via sales representatives.

2a) Insert the following words in the text :
advertising, aimed, awareness, channel, loyality, maturity, medium, tactics, target, trial.
Answer :
(1)target , (2)awareness , (3)medium , (4)tactics ,(5)trial ,(6)maturity ,(7)aimed ,(8)loyality ,(9)advertising ,(10)channel.

Translation :
Russian variant :

Четыре основных инструмента продвижения.
Основная идея, стоящая за «концепцией маркетинга» заключается в том, чтобы производить то, что можно продать, а не продавать то, что производишь, ещё не означает, что ваш продукт будет продавать себя сам. Информация даже о хорошем продукте, с привлекательной ценой, который явно хорошо удовлетворяет потребности, должна быть донесена до своей (1) .................. аудитории. Во время представления и стадий роста стандартного жизненного цикла продукта, производитель (или импортер и т.д.) должен разработать (2) ................... для продукта или бренда, например, проинформировать потенциальных покупателей (а также, дистрибьюторов, дилеров и розничных торговцев) о наличии продукта, его характеристиках, преимуществах и так далее.
В соответствии с формулировкой широко известного принципа четырёх Пи маркетинг микса (продукт, место, продвижение, цена), всё это дело продвижения. В связи с постоянной ограниченностью бюджета, специалисты по маркетингу обычно должны определиться с инструментарием: реклама, связь с общественностью, продвижение продаж или личные продажи, что именно использовать и в каком соотношении.
Связь с общественностью (также известная, как PR) связана с поддержанием, улучшением или защитой имиджа компании или продукта. Самым важным элементом PR является гласность, которая (в противоположность рекламе) является любым неоплаченным упоминанием продуктов компании, в любом (3) ............... прочтенная, просмотренная или услышанная клиентами или потенциальными клиентами компании, направленная в помощь продажам. Многие компании стараются поместить истории или информацию в новостях, чтобы привлечь внимание к товару или услуге. Гласность может оказывать огромное воздействие на осведомлённость публики, которая не могла бы быть достигнута рекламой, по крайней мере, без огромных затрат. Многие исследования показали, что люди больше склонны доверять публицистике, а не рекламе.
Такая раскрутка, как бесплатные образцы, купоны, снижение цен, конкуренция и прочие временные (4) ............................ спроектированны для стимулирования или более ранних, или просто лучших продаж продукта. Например, бесплатные образцы, (в купе с экстенсивной рекламой), могут создать изначальный (5) ............................ нового продукта. Но большая часть продуктов, доступных в определенный период времени находятся на (6) ................. стадии жизненного цикла. Это может продолжаться много лет, пока продукт не начнёт заменяться новыми и войдёт в стадию спада. Во время этой стадии, маркетологи могут попробовать применить несколько стратегий и тактик продвижения. Например, наборы по сниженной цене в супермаркетах, могут использоваться для того, чтобы привлекать покупателей, не привязанных к определенному бренду, но следящими за ценой, или для того, чтобы противостоять предложениям конкурентов. Магазины часто снижают цены на определенные товары, создавая убыточного лидера, который привлечет в магазин покупателей, покупающих и другие товары.
Стимулирование продаж может происходить и посредством (7) ……………. на дистрибьюторов, дилеров и розничных торговцев, для того, чтобы поощрять их на складирование нового товара, или товара в большем количестве, или для стимулирования покупок в мертвый сезон, или на складирование товаров, связанных с существующим продуктом. Они могут быть спроектированы как для того, чтобы укрепить (8) ……………… бренда среди розничных торговцев, так и для того, чтобы войти на новые рынки. Стимулирование продаж может быть направлено и на персонал, занимающийся непосредственно продажами, поощряя их на повышение активности при продаже определенного продукта.
Личные продажи – наиболее дорогой инструмент стимулирования и, в общем-то применяется довольно скупо, например, в качестве дополнения к (9) …………………… Помимо поиска потенциальных клиентов, распространения информации о продуктах и услугах компании, продажи этих продуктов и услуг и помощи клиентам в решении технических проблем, продавцы выполняют другую, очень важную функцию. Будучи единственным представителем компании, которого увидит клиент, они выступают чрезвычайно важным (10) ………………… информации. Было посчитано, что большинство идей для новых продуктов поступают от клиентов через продавцов.

Romanian Variant :

Monday, May 16, 2011

उनित ७ " लेबर रेलातिओंस "

EXERCISES
1B Vocabulary
1-D
2-C
3-B
4-F
5-A
6-E

1C Listening

1 Unions are a necesasary voice for the interests of workers.
2 In countries like South Korea or Poland,or South Africa,trade unions have played an enormous dynamic political and economic role.
3 As long as employees have needs that need to be represented they'll need trade unions.
4 Sensible employers, that want effective social peace and want also a team-working and dynamic economy , should be encouraging trade unions.
5 In some of the most successful economies, a strong trade presence is recognized by employers and accepted as a partner by government.

2C Listening
1 manual workers
2 trade union
3 to consult
4 adversary
5 uneconomic
6 tirany
7 deregulation
8 public sector
9 confrontational
10 conglomerate

Who Needs Unions ?
Manual an service industry workers are often organized in labour unions,which attempt to ensure fair wages,reasonable working hours and safe working conditions for their members. British unions are known as trade unions because,as in Germany, they are largely organized according to trade or skill: there is an engineer's union, an elecricians' union, a train-drivers' union , and so on. In other countries , including France and Italy, unions are largely political: workers in different industries join unions with a particular political position.
Industrial relations tend to be better in coutries,industries and companies where communications are good,i.e. where management consults workers on matters that will concern them,where neither side treats the other as an adversary,and when unions do not insist upon the preservation of completely uneconomic jobs and working practices. Although some employers and managers (and political parties) oppose the very existence of unions - even though, like doctors,lawyers,accountants, and so on,they might themselves belong to a professional association with similar basic aims- many management theorists stress the necessity of unions. In the 1970s,Peter Drucker wrote that "Management is and has to be a power.Any power needs restraint and control - or else it becomes tyranny. The union serves an essential function in indusrial society."Yet one of the chief objectives of right-wing governments in the 1980s ( e.g. in Britain and the USA ) was to diminish the power of trade unions , and to deregulate labour markets in acordance with the ideal of free markets.
Asa result of deregulation,working conditions in many industrial in many countries have worsened,leading tj the creation of a great many casual , part-time,unskilled jobs done by non-inionized workers. France,for example, has the lowest number of workers in trade unions in the industrialized world. The unions now represent less than 10 % of the French work force , and most of those are in the public sector. The vast majority of French workers seem to have rejected the confrontational politics of the main uinions, notably the communist-controlled CGT. Consequently,when the largely non-unionized French lorry drivers blocked all the motorways in the summer of 1992,sriking over the introduction of a new driver's license with a penalty-point system ( and over their working conditions in general), the French government found no one to negotiate with.
In fact, a number of politicians and bussiness leaders are beginning to regret the weakness of unions . some managers, including Antoine Riboud, the former head of the huge Danone food conglomerate, actively encourage unionization because they insist that a big company needs someone to represent and articulate the needs og the employees and act as a social partner to the emplyer. But there is clearly a problem if workers believe that the unions are incapable of doing this, and choose not to join them.
*Peter Drucker: An Introductory of Management





Author:
Kovalenko Andrew

Thursday, December 9, 2010

Central banking,money and taxation

1. Central banking. Gabriel Mongano is an economics research student ,
specializing in monetary policy. You will hear him outlining the functions of a central
bank ,and discussing whether it should be independent from the government, and run by bankers ,or under the control of the government.


1a Discussion

Do you know whether the central bank in your country is independent?

What about these banks? Do you know if they are independent?

1. the Bank of England
2. the Federal Reserve Board(USA)
3. the Bundesbank (Germany)
4. the Japanese central bank
5. the Chinese central bank

1c Vocabulary

Read the six sentences below, which also summarize central banking functions, but slightly
Differently, and match them with the six expressions you have written in 1b.

A controlling the amount of banknotes in circulation

B establishing maximum and minimum lending rates, thereby controlling the credit system

C ensuring that banks have a sufficient liquidity ratio to allow customers to withdraw their
deposits when they want

D intervening on foreign exchange markets, buying or selling large amounts of the national
currency, to prevent major fluctuations

E lending money to a commercial bank in danger of going bankrupt

F selling government bonds to commercial banks or buying them back, in order to alter the
amount of credit the banks can offer (and thereby alter the money supply)


1e Discussion

Does (or would) the government in your country exploit the ‘political business cycle’ by
increasing the money supply or government spending, or lowering taxes, in order to increase economic activity in the months before an election, despite the long-term inflationary consequences?

Do you agree that central banks should be controlled by (unelected) bankers rather than by elected governments – which will often do everything possible to get reelected?

Do you agree that price stability (i.e. keeping inflation low ) is more important than other economic aims, such as attempting to reduce unemployment?


2 Taxation

2a Discussion

Benjamin Franklin, who wrote that ‘In this world nothing cam be said to be certain except death and taxes!’

The last sum of money you received had probably already been taxed, or will be liable to taxation, depending on which country you are in. Similarly, the last sum of money you spent probably included a percentage of tax.

Make a list of all the different types of taxes you can think of. If you do not know the actual names, try to describe the different taxes, e.g. ‘Tax you pay if you import something from another continent,’ and so on.


2b Vocabulary

Which terms do the following sentences define?

1. The tax people pay on their wages and salaries is called

A capital transfer tax B income tax C wealth tax

2. A tax on the wages and salaries or on company profits is a

A direct tax B indirect tax C value-added tax

3. A tax levied at a higher rate on higher incomes is called a

A progressive tax B regressive tax C wealth tax

4. A tax paid on property, sales transactions, imports, and so on is a / an

A direct tax B indirect tax C value-added tax

5. A tax collected at each stage of production, excluding the already-taxed costs from prvious
stages, is called a / an

A added-value tax B sales tax C value-added tax
6. Profits made by selling assets are generally liable to a

A capital gains tax B capital transfer tax C wealth tax

7. Gifts and inheritances over a certain value are often liable to a

A capital gains tax B capital transfer tax C wealth tax

8. The annual tax imposed on people’s fortunes (in some countries) is a / an

A added-value tax B capital gains tax C wealth tax

9. Making false declarations to the tax authorities is called

A fiscal policy B tax avoidance C tax evasion

10. Reducing the amount of tax you pay to a legal minimum is called

A creative accounting B tax avoidance C tax evasion
Taxation (and how to avoid it!)
A The primary function of taxation is, of course,to raise revenue to finance government expenditure, but taxes can also have other purpoces.Indirect excise duties, for example, can be designed to dissuade people from smoking , drinking alcohol,and so on.Governnment can also encourage capital investment by permitting various methods of accelerated depreciation accounting that allow compnies to deduct more of the cost of investments from their profits, and consequently reduce their tax bills.
B There is always a lot of debate as to the fairness of tax systems.Business profits ,for example,argenerally taxed twice:companies paytax on their profits, and share holders pay income tax on dividends.Income taxes in most countries are progressive, and are one of the ways in which governments can redistribute wealth.The problem with progressive taxes is that the marginal rate –the tax people pay on any additional income –is always high, which isgenerally a a disincentive to both working and investing.On the other hand, most sales taxes are slightly regressive, because poorer people need to spend a larger proportion of their income on consumtion that the rich.

C The higher the tax rates the more people are tempted to cheat , but there is a substantial ‘’black’’ or ’’underground’’ economy nearly everywhere.In Italy , for example, self –employed people –account for more than half of nation income.Lots of people also have undeclared , part-time evening jobs,with small and medium-sized family firms, on which no one pays any tax or national insurance.At the end 1986, the director of Italian Nation Institude of Statistic calculated the sized of the underground economy. And added 16.7% to Italy’s gross national product(GNP),figure, and then claimed that Italy had other taken Britain to become the world’s fifth largest economy.

D To reduce income tax liability, some employers give highly-pays employees lots of ‘’perks’’ instead of taxable money, such as company cars, free health insurance ,and subsidies lunches.


Traducerea

A Impozitare (şi cum să-l evite!) O Funcţia primară de impozitare este, desigur, de a creste veniturile pentru finanţarea cheltuielilor guvernamentale, dar taxele pot avea, de asemenea, alte accize purpoces.Indirect, de exemplu, pot fi proiectate pentru a descuraja oamenii din fumatul, consumul de alcool, şi aşa mai departe.Governnment pot încuraja, de asemenea, investiţii de capital prin permiterea diverse metode de amortizare accelerată contabile care permit compnies de a deduce mai mult de costurile investiţiilor din profiturile lor, şi, prin urmare, reduce facturile fiscale.

B Există întotdeauna o mulţime de dezbatere cu privire la corectitudinea systems.Business taxa de profit, de exemplu, argenerally taxat de două ori pe paytax lor, profitul şi cota de titularii de companiile plătesc impozitul pe venit pe impozitele dividends.Income cel mai mult în ţări sunt progresive, şi sunt unul dintre modurile în care guvernele pot redistribui problemă wealth.The cu impozite progresive este aceea că oamenii marginal rata de-plata impozitului pe orice venituri suplimentare, este întotdeauna de mare, care in general descurajează atât lucrul şi de investiţiile.
Pe de altă parte, cele mai multe taxe de vânzare sunt uşor regresiv, pentru că oamenii mai săraci au nevoie să-şi petreacă o proporţie mai mare din venitul lor pe consumtion că cei bogaţi.

C mai mari rate de impozitare mai mulţi oameni sunt tentaţi să trişeze, dar există o substanţială ‘’black’’ sau ’’underground’’ economie de aproape oriunde .In Italia, de exemplu, persoane care desfăşoară activităţi independente-cont pentru mai mult de jumătate din income.Majoritatea firmelorde fimiliilor, de asemenea, au nedeclarate, part-time de locuri de muncă seara, cu mici şi întreprinderilor mici şi mijlocii de familie, pe care nimeni nu plăteşte nici un impozit sau asigurare.At naţionale la sfârşitul 1986, directorul de italian Nation Institude de Statistică a calculat mijlocul a economiei subterane .Si a adăugat 16,7% în Italia, produsul naţional brut (PNB ), figura, iar apoiItalia a susţinut că a avut alte luate Marea Britanie pentru a deveni economia cea mai mare a cincea.

D Pentru a reduce impozitului pe venit, unele empoyers da o mulţime foarte Pais angajaţi de avantaje "perks" în loc de bani impozabile, cum ar fi maşini de serviciu, de asigurări de sănătate gratuit, şi şi prânzuri de subvenţii.




2d Comprehension
Acording to the text there are the following statements TREU or FALS ?

1 Taxes can be designed both to discourage and to encourage spending.

2 The same amount of money can be taxed more then once.

3 Progressive taxes may discourage people spend more then the rich.

4 Sales taxes are unfair becouse poop people spend more then the riich.

5 The Italian government knows that about one seventh of national income ecape taxation.

6 'Loopholes' are common form of tax evasion.

7 If you pay a lot of your income into a pension fund or a life insurance policy you never have to pay tax on it.

8 A company that makes an unusually large profit during a tax year might quickly deide to spend it , for example , on a new factor or equipment.


2e Vocabulary

Find words in the text that mean the following.

1 reducing in value of a fixed asset , by charging it against profits.

2 Something that discourages the action

3 An adjective describing a tax that is proportionalli higher for people with less money

4 Spending money to buy things , rather then saving it

5 Working for yourself , being your own boss

6 A tax on incomes that pays for sickness benefit , unemployment benefit , and old-age pensions

7 Non-financial benefit or advantages of a job

8 A way to delay the payment of a tax to a later time

9 An adjective describing expenditures that can be taken away from taxable income or profits

10 A country offering very low rates to foreign businesses.

Calancea Adrian,Balan Aurel,Boestean Dorina

Wednesday, December 8, 2010

Taxation (and how to avoid it!)

A The primary function of taxation is, of course,to raise revenue to finance government expenditure, but taxes can also have other purpoces.Indirect excise duties, for example, can be designed to dissuade people from smoking , drinking alcohol,and so on.Governnment can also encourage capital investment by permitting various methods of accelerated depreciation accounting that allow compnies to deduct more of the cost of investments from their profits, and consequently reduce their tax bills.
B There is always a lot of debate as to the fairness of tax systems.Business profits ,for example,argenerally taxed twice:companies paytax on their profits, and share holders pay income tax on dividends.Income taxes in most countries are progressive, and are one of the ways in which governments can redistribute wealth.The problem with progressive taxes is that the marginal rate –the tax people pay on any additional income –is always high, which isgenerally a a disincentive to both working and investing.On the other hand, most sales taxes are slightly regressive, because poorer people need to spend a larger proportion of their income on consumtion that the rich.

C The higher the tax rates the more people are tempted to cheat , but there is a substantial ‘’black’’ or ’’underground’’ economy nearly everywhere.In Italy , for example, self –employed people –account for more than half of nation income.Lots of people also have undeclared , part-time evening jobs,with small and medium-sized family firms, on which no one pays any tax or national insurance.At the end 1986, the director of Italian Nation Institude of Statistic calculated the sized of the underground economy. And added 16.7% to Italy’s gross national product(GNP),figure, and then claimed that Italy had other taken Britain to become the world’s fifth largest economy.

D To reduce income tax liability, some employers give highly-pays employees lots of ‘’perks’’ instead of taxable money, such as company cars, free health insurance ,and subsidies lunches.


Traducerea


A Impozitare (şi cum să-l evite!) O Funcţia primară de impozitare este, desigur, de a creste veniturile pentru finanţarea cheltuielilor guvernamentale, dar taxele pot avea, de asemenea, alte accize purpoces.Indirect, de exemplu, pot fi proiectate pentru a descuraja oamenii din fumatul, consumul de alcool, şi aşa mai departe.Governnment pot încuraja, de asemenea, investiţii de capital prin permiterea diverse metode de amortizare accelerată contabile care permit compnies de a deduce mai mult de costurile investiţiilor din profiturile lor, şi, prin urmare, reduce facturile fiscale.

B Există întotdeauna o mulţime de dezbatere cu privire la corectitudinea systems.Business taxa de profit, de exemplu, argenerally taxat de două ori pe paytax lor, profitul şi cota de titularii de companiile plătesc impozitul pe venit pe impozitele dividends.Income cel mai mult în ţări sunt progresive, şi sunt unul dintre modurile în care guvernele pot redistribui problemă wealth.The cu impozite progresive este aceea că oamenii marginal rata de-plata impozitului pe orice venituri suplimentare, este întotdeauna de mare, care in general descurajează atât lucrul şi de investiţiile.
Pe de altă parte, cele mai multe taxe de vânzare sunt uşor regresiv, pentru că oamenii mai săraci au nevoie să-şi petreacă o proporţie mai mare din venitul lor pe consumtion că cei bogaţi.

C mai mari rate de impozitare mai mulţi oameni sunt tentaţi să trişeze, dar există o substanţială ‘’black’’ sau ’’underground’’ economie de aproape oriunde .In Italia, de exemplu, persoane care desfăşoară activităţi independente-cont pentru mai mult de jumătate din income.Majoritatea firmelorde fimiliilor, de asemenea, au nedeclarate, part-time de locuri de muncă seara, cu mici şi întreprinderilor mici şi mijlocii de familie, pe care nimeni nu plăteşte nici un impozit sau asigurare.At naţionale la sfârşitul 1986, directorul de italian Nation Institude de Statistică a calculat mijlocul a economiei subterane .Si a adăugat 16,7% în Italia, produsul naţional brut (PNB ), figura, iar apoiItalia a susţinut că a avut alte luate Marea Britanie pentru a deveni economia cea mai mare a cincea.

D Pentru a reduce impozitului pe venit, unele empoyers da o mulţime foarte Pais angajaţi de avantaje "perks" în loc de bani impozabile, cum ar fi maşini de serviciu, de asigurări de sănătate gratuit, şi şi prânzuri de subvenţii.

Calancea Adrian,Balan Aurel,Boistean Dorina

Futures and derivatives

Posted by Oprea Marina & Crasneanciuc Nina
FUTURES, OPTIONS AND SWAPS
Futures
Every weekday, enormous amounts of commodities, currencies and financial securities are traded for immediate delivery at their current price on spot markets. Yet there are also futures markets on which contracts can be made to buy and sell commodities, currencies an various financial assets, at a future date (e.g. 25 tons of copper to be delivered next June 30) are called futures; individual, non-standard, “over-the-counter” deals between two parties (e.g. 1.7 billion yen to be exchanged for dollars on September 15, at a rate set today) are called forward contracts.

Hedging and speculating
Futures, options and other derivatives exist in order that companies and individuals may attempt to diminish the effects of, or profit from, future changes in commodity and asset prices, exchange rates, interest rates, and so on. For example, the prices of foodstuffs such as wheat, maize, cocoa, coffee, tea and orange juice are frequently affected by droughts, floods and other extreme conditions. Consequently many producers and buyers of raw materials want to hedge, in order to guarantee next season’s prices. When commodity prices are expected to rise, future prices are obviously higher than (at a premium on) spot prices; when they are expected to fall they are at a discount on spot prices.
In recent years, especially since financial deregulation, exchange rates and interest rates have also fluctuated wildly. Many businesses, therefore, want to buy or sell currencies at a guaranteed future price. Speculators, anticipating currency appreciations or depreciations, or interest rate movements, are also active in currency futures markets, such as the London International Financial Futures Exchange (LIFFE, pronounced ‘life’).

Options
As well as currencies and commodities, there is now a huge futures market in stocks and shares. One can buy options giving the right – but not the obligation – to buy and sell securities at a fixed price in a future. A call option gives the right to buy securities ( or a currencies, or a commodity) at a certain price during a certain period of time. A put option gives the right to sell an asset at a certain price during a certain period of time. These options allow organizations to hedge their equity investments.
For example, if you think a share worth 100 will rise, you can buy a call option giving the right to buy at 100, hopping to sell this option, or to buy and resell the share at a profit. Alternatively, you can write a put option giving someone else the right to sell the shares at 100: if the market price remains above 100, no one will exercise the option, so you earn the premium.
On the contrary, if you expect the value of a share that you own to fall below its current price of 100, you can buy a put option at 100 (or higher): if the price falls, you can still sell your shares at this price. Alternatively, you could write a call option giving someone else the right to buy the share at 100: if the market price of the underlying security remains below the option’s exercise price or strike price, no-one will take up the options, and you earn the premium.

Swaps
Options are merely one type of derivative instrument, based on another underlying price. Many companies nowadays also arrange currency swaps and interest rate swaps with other companies or financial institutions. For example, a French company that can borrow francs at a preferential rate, but which also needs yen, can arrange a swap with a Japanese company in the opposite position. Such currency swaps, designed to achieve interest rate savings, are of course open to the risk of exchange rate fluctuations. A company with a lot of fixed interest debt might choose to exchange some of it for another company’s floating rate loans. Whether they save or lose money will depend on the movement of interest rates.

Фьючерсы, опции и свопы.
Фьючерсы.
Каждый будний день огромное количество товаров, валюты и финансовых бумаг продаётся для моментальной доставки по их текущей цене на рынки наличного товара.
Так же существуют рынки фьючерсов, на которых могут заключаться контракты покупки-продажи товаров, валюты и различных финансовых бумаг в будущем (например на три, шесть, девять месяцев вперёд), но по установленной цене во время сделки. Стандартизированные сделки для установленных объёмов и временных периодов (например 25 тонн меди должны быть доставлены 30 Июня) называются фьючерсами; индивидуальные, не стандартизированные, продаваемые в розницу сделки между двумя сторонами (например 1,7 миллиардов йен должны быть обменяны на доллары 15 сентября, по текущему курсу валют) называются форвардами.

Хеджирование и спекулирование.
Фьючерсы, опции и другие производные существуют для того чтобы товары и физические лица могут пытаться уменьшить эффекты, или доход от будущих изменений в ценах товаров и активов, курса обмена, процентной ставки и т.д. Например, на цены на базовые продукты, такие как пшеница, кукуруза, какао, чай и апельсиновый сок, часто влияют засухи, потопы и другие экстремальные погодные условия. Поэтому многие производители и покупатели сырья хотят хеджировать, для гарантирования цен в следующем сезоне.

Опционы
Также как и валюта, и товары существует огромное количество фьючерных рынков в акциях и ценных бумагах. Одни могут покупать опционы, дающие право, но не обязанность, покупать и продавать ценные бумаги по фиксированной цене в будущем. Опцион на покупку дает право покупать ценные бумаги(валюту или товар) по определенной цене в течении определенного периода времени.
Опцион на продажу дает право продавать актив по определенной цене в течении определенного периода времени. Эти опционы позволяют организациям хеджировать их собственные инвестиции.
Например, если вы думаете, что ценность акции увеличится на 100 единиц, вы можете купить опцион на покупку, дающий право купит по цене 100 единиц, надеясь, продать этот опцион или купить и перепродать акцию для дохода. Альтернативно , вы можете выписать опцион на продажу, дающий кому-либо еще право продавать акции за 100 единиц, если цена на рынке остается выше 100, никто не сможет использовать опцион и вы получаете премию.
Наоборот, если вы ожидаете, что ценность акции, которой вы владеете, упадет ниже ее текущей цены в 100 единиц вы можете купить опцион на продажу по цене в 100 единиц( или выше), если цена падает, вы все еще можете продать ваши акции по этой цене. Альтернативно, вы можете выписать опцион на покупку, дающий кому-либо право покупать акции по цене100 единиц: если рыночная цена базового актива остается ниже использованной опционной цены или цены страйк, никто не выкупит опцион, и вы получите премию.

Свопы
Опционы только один вид производного инструмента, основанные на другой базовой цене. Многие фирмы на сегодняшний день договариваются о валютных свопах и свопах процентной ставки с другими фирмами или финансовыми организациями. Например, французская компания, которая может взять в ссуду франки по льготной ставке, но которой так же нужны Йены, может заключить своп с японской компанией по противоположной позиции. Такие валютные свопы, созданные чтобы достигнуть сбережений процентной ставки, конечно же могут подвергаться изменениям обменного риска. Компания с большим количеством фиксированных процентных долгов может выбрать обмен их на ссуды других компаний с плавающими ставками.

Futures, opţiuni şi swap-uri.
Futures.
În fiecare zi o mare cantitate de mărfuri, valută, titluri financiare este vânduta pentru livrare imediata la preţurile lor actuale de pe piaţa spot.
La fel există pieţe futures,pe care se pot încheia contracte de cumpărare şi vânzare de mărfuri, valute şi diverselor active financiare în viitor (de exemplu, pentru trei, şase, nouă luni înainte), dar la un preţ stabilit în timpul unei tranzacţii. Tranzacţiile standardizate care stabilesc perioadele de măsură şi de timp (de exemplu, 25 de tone de cupru trebuie să fie livrat pe 30 iunie) sunt numite futures, tranzacţiile individuale, nestandardizate, în cadrul carora se vinde cu amănuntul între două părţi (cum ar fi 1.7 miliarde de yeni pentru a fi schimbate in dolari SUA pe 15 septembrie la rata de schimb actuala) sunt numite forward.

Acoperire şi speculaţii.
Futures, opţiuni şi alte derivate există pentru a se asigura că bunurile şi persoanele fizice sa poata încerca să reducă efectele, sau veniturile urmate din modificările viitoare ale preţurilor de bunuri şi active, rata de schimb, ratele dobânzilor, etc. De exemplu, preţul alimentelor de bază, precum grâul, porumbul, cacao, ceai şi sucul de portocale, este adesea influenţat de secetă, inundaţii şi alte condiţii meteorologice extreme. Prin urmare, mulţi producători şi cumpărători doresc să speculeze materii prime, pentru a garanta preţurile pentru sezonul următor. Atunci când este de aşteptat ca preţurile materiilor prime vor creşte, preţurile in viitor vor fi mai mari decât în mod obisnuit (la o primă ) decât preţurile bunurilor disponibile în stoc.
În ultimii ani, mai ales că dereglementarea financiară, ratele de schimb şi ratele dobânzilor fluctuiaza, de asemenea salbatic. Astfel multe companii doresc să cumpere sau să vândă valută la un preţ viitor garantat. Speculatorii care aşteaptă să crească sau să scadă valoarea monedei sau modificările ratei dobânzii, la fel sunt activi pe pieţele de futures internaţionale, cum ar fi Schimbul International de Futures financiare din Londra.

Opţiuni
Ca si monedă, şi bunuri, există o cantitate uriaşă de pieţe de futuresuri în stocuri şi titluri de valoare. Se poate cumpăra opţiuni, care dau dreptul dar nu şi obligaţia, de a cumpăra sau vinde valori mobiliare la un preţ fix în viitor. Opţiunea de cumpărare dă dreptul de a cumpăra titluri de valoare (valută sau marfă), la un preţ specificat într-o anumită perioadă de timp. Optiune de vinzare dă dreptul de a vinde un activ la un preţ specificat într-o anumită perioadă de timp. Aceste optiuni permit organizaţiilor să speculeze propriile investitii.
De exemplu, dacă sunteţi de părere că valoarea acţiunilor va creşte cu 100 de unităţi, puteţi cumpăra o opţiune de cumparare care acorda dreptul de a cumpara la un pret de 100 de unităţi, în speranţa de a vinde opţiunea, sau cumpara si revinde pentru o cotă parte din profit. Alternativ, puteţi scrie o opţiune de vânzare care oferă dreptul de a vinde acţiunile pentru 100 de unităţi, în cazul în care preţul de piaţă rămâne peste 100, nimeni nu poate folosi opţiunea şi veţi obţine premiul.
În schimb, dacă vă aşteptaţi ca valoarea acţiunilor care va apartine, va scădea sub preţul actual de 100 de unităţi puteţi cumpăra o opţiune de vânzare la un preţ de 100 de unităţi (sau mai mare) în cazul în care preţul scade, puteţi vinde în continuare actiunile dvs. la acest preţ. Alternativ, puteţi scrie o opţiune de apel, care dă dreptul oricui de a cumpăra acţiuni la pretul de 100 unităţi: în cazul în care preţul de piaţă al activului suport rămâne mai jos de pretul la opţiunile de utilizare sau preţul de exercitare, nimeni nu va cumpăra o opţiune, şi veţi primi premiul.

Swap-uri
Opţiunile sunt doar un singur tip de instrument derivat, bazat pe alte costuri de bază. Multe firme de azi inchee acorduri asupra operaţiunilor de swap valutar şi swap pe rata dobânzii cu alte companii sau institutii financiare. De exemplu, compania franceză care poate să împrumute franci, la o rată redusă, dar care are nevoie, de asemenea si de Yeni japonezi, pot intra într-un swap cu o companie japoneză de poziţie opusă. Astfel de swap valutar, creat pentru a atinge rata dobânzii de economii, desigur, poate sa fie supusa la riscul cursului de schimb. O companie cu o mulţime de datorii la dobândă fixă poate alege să facă schimb de împrumuturile lor către alte companii cu rate variabile.

1a Vocabulary
Match up the following words and definition

1 futures

2 options

3 commodities

4 derivatives

5 hedging

6 speculation


A contracts giving the right, but not the obligation, to buy or sell a security, a currency, or a commodity at a fixed price during a certain period of time
B contracts to buy or sell fixed quantities of a commodity, currency, or financial asset at a future date, at a price fixed at the time of making the contract
C a general name for all financial instruments whose price depends on the movement of another price
D buying securities or other assets in the hope of making a capital gain by selling them at a higher price (or selling them in a hope of buying them back at a lower price)
E making contracts to buy or sell a commodity or financial asset at a pre-arranged price in the future as a protection or ‘insurance’ against price changes
F raw materials or primary products (metals, cereals, coffee, etc.) that are traded on special markets

Key 1B, 2A, 3F, 4C, 5E, 6D

1b Reading
Select ten or eleven of following words that you would expect to find in an introductory text about futures and options.
Assets, beer, bush, call, commodities, contracts, cooper, currencies, discount, discount store, foodstuffs, hedge, liabilities, plastic, phone, raw materials, shout, spot market, supermarket, tea

Key: Assets, call, commodities, contracts, currencies, discount, discount store, hedge, liabilities, raw materials, shout, spot market

1с Summarizing
Complete the following sentences
1. The difference between futures and forward contracts is…
2. Producers and buyers often choose the hedge because…
3. Speculators can make money on currency futures if…
4. If you believe that the share price will rise, possible option strategies include…
5. On the contrary if you think a share price will fall, possible option strategies include…
6. The risk with currency and interest rate swaps is that…
Key:
1. …that futures are standardized deals for fixed quantities and time periods, and forward contracts are individual, non-standart.
2. …in order to guarantee next season’s prices
3. …they anticipate currency appreciations or depreciations, or interest rate movements
4. …buying a call option giving the right to buy at fixed price, hopping to sell this option, or to buy and resell the share at a profit
5. … buying a put option at 1fixed price (or higher): if the price falls, you can still sell your shares at this price
6. …exchange rate fluctuation.

1d Vocabulary
Find words in the text that are in an obvious sense the opposite of the terms below

Appreciate, call, discount, drought, floating, hedging, spot market, strike price
Key:
Devaluate, option, growth, flood, fixed, confront, futures market, price above

The Danger of Derivatives
In the mid-1990s, various companies, local governments and financial institutions made spectacular losses with derivatives. The most famous was Barings Bank, which was bankrupted when a single trader in Singapore lost over $1 billion by speculating disastrously on futures and options on the Nikkei 225 stock index, which is traded in Osaka and Singapore. You will hear an extract from a talk by a financial journalist about what companies and banks can do to prevent such losses.
Lillian Chew originally from Malaysia, was formely editor of “Risk” magazine in London, and is the author of “Managing Derivative Risk”


2a Listening
Listen to Part One of the talk by Lillian Chew, and then decide whether the following statement are TRUE or FALSE, according to what she says.
1. The fault lies with the banks who sell derivatives rather than the buyers.
2. Companies have lost money with derivatives because they took on risks they didn’t understand.
3. Companies have used derivatives for purposes other than those they were designed for.
4. Companies ought to use the same derivative for both hedging and speculating.

2b Vocabulary
Read the following extract from the talk while listening to Part Two, and then match up the expressions in italics with the definitions or synonyms below.

If it’s the hedge your manager it passively, you don’t worry too much if rates move against you or in your favour. If it’s not a hedge, if it’s to take on, if a derivate is used to (1) take on risk, to increase returns, then it requires a more (2) bands-on management approach. You need (3) stop-loss limits , you need to conduct (4) scenario analyses to see how that transaction behaves under various conditions, you need to conduct (5) sensitivity analyses to see … what market conditions they’re most sensitive to. And then you have to judge whether the P&L impact of what transaction can be (6) withstood in the firm. Or as in P&G’s case whether cost savings generated are worth the (7) open-ended exposure. I think there is also a need for management to give the front line personnel relevant guidelines for all activities.
I think the industry realizes that it has to police itself. I think that they realize if they don’t police themselves the regulators will come on, on them. I think that’s why we’ve seen the framework for (8) voluntary oversight from the SEC-registered companies as well as ISDA’s code of conduct, as well as the Bankers’ Trust-Federal Reserve sales agreement. I think all these codes of conduct embody the principle that the major risk of a transaction have to be explained to customers, and that sensitivity and scenario analyses are offered (9) unsolicited to customers, and that these analyses should be done as objectively as possible.

A a study of all the potential consequences of a derivative contract
B a study of the particular market changes which could affect the outcome of a derivative contract
C active, interventionary
D even if nobody asks for it
E restrictions on the amount you can lose if the underlying price changes
F self-regulation by the financial industry
G speculate
H supported
I unlimited risk

Key: 1G 2I 3E 4A 5B 6H 7F 8C 9D

2c Comprehension
Listen to Part Three of the talk and answer these questions.
1. Lillian Chew says that the image of the derivatives industry has been tarnished or damaged, but this is a good thing. Why?
2. Which of the following does Lillian Chew say?
A. Front line financial managers and derivatives traders must explain derivative use to senior management.
B. Senior management must explain derivative use to front line financial managers.
C. Senior management alone must determine derivative policy.
D. Senior management and front line managers together must determine derivative policy

2d Discussion

1. What particular skills do you think financial managers, investment advisers, securities traders, and professional speculators need?
2. Do you think you possess them? Would you be successful in any of these careers?
3. Do you like taking risks or working under stress?
4. Would you be prepared to try to sell financial instruments which contained potential risks that customers may misunderstand or underestimate?

2e Reading
Read following extract from Liar’s Poker, Michael Lewis’s book about his time as a bond salesman in large American investment bank, which explains the attraction of options and futures to speculators.
What is Lewis’s view of European investors?
Several dozen phone lights flashed continually on our telephone boards. European investors (I shall refer to the them as ‘investors ‘ or ‘customers’ even though most of them were pure speculators and the rest no-so-pure speculators) wanted to place their bets on the American bond market from eight in the morning until eight at night.
There was good reason for their eagerness. The American bond market was shooting through the roof. Imagine how crowds would overwhelm a casino in which everyone who plays win big, and you’ll have some idea of what our unit was like in those days. The attraction of option and futures, our speciality item, was that they offered both liquidity and fantastic leverage. They were a mechanism for gambling in the bond markets, like superchips in a casino that represent a thousand dollars but cost only three. In fact, there are no superchips in casinos: option and futures have no equivalent in the world of professional gambling because real casinos would consider the leverage they offer imprudent. For a tiny down-payment, a buyer of a futures contract takes the same risk as in owning a large number of bonds; in a heartbeat he can double or lose his money.
When it came to speculation, European investors didn’t require a great deal of encouragement or instruction. They’d been doing crazy things with money for centuries. The French and English, in particular, shared a weakness for get-rich-quick schemes.
(Michael Lewis: liar’s Poker)

2f Comprehension

1. What do you think Lewis means when he says of his customers that most of them were pure speculators and the rest not-so-pure speculators?
2. In transactions such as these, what is leverage?
3. Why is there no equivalent of futures or options in the gambling industry?

Key:
1. I think that under the word “pure speculators” Lewis understood the most risky investors, people who can parlay everything they own, and “not-so-pure” are more sane people.
2. Leverage is an attractive profit which can be obtained after some financial operations.
3. Because futures and options can quarantee the winner future profit from this securities.



I Watch the video and answer following questions:
1. For whom were created derivatives?
a) Banks, investors, corporations
b) Markets
c) Labour unions

2. What was the goal of creating derivatives?
a) To fix interest rate
b) To increase investment’s level
c) To manage risk

3. Derivatives are – financial … between 2 groups:
a) Agreement
b) Solution
c) Arrangement

4. On what are based payments to one of these parties?

5. What items can include?

6. Make-up sentences from the following expressions:
agree, that, We, favor, will, you, meet, next, we, time, the, return, the

7. Finish-up sentence
We sign…….

8. On what price you will give me a cup of coffee if we make a future deal at the moment?

9. What means derivatives relatively to prices of commodities in the future?

10. What are types of derivatives?

II. Explain the following expressions, relatively to video:
1) Option contracts
2) Forward contracts
3) Future/swap
4) Currency risks
5) Unforeseen risks
6) Leverage
7) Derivative
8) Options
9) Financial arrangements
10) A set price

III. True/false questions:
a) Derivatives were created to help banks, investors and corporations, to manage risk.
b) Derivatives are the financial arrangements between 100 groups.
c) Items can include: commodities, corporate bonds, currency, government debt, interest rates, mortgages, stocks.
d) Payments to one of these parties are made based of the performance of an current price of on item.
e) Derivatives are just a bet that something will be worth the same at some point in he future.
f) For the most part derivatives are managed by computers because of their complexity.
g) Complexity is not the option of derivatives.
h) A forward contract (future/swap) forces the buyer and seller to make a trade on a specific date in the future, and at a set price.
i) An option gives the buyer obligation to buy or sell something at a predefined price, until a specific date.
j) There exist 10 types of derivatives.

Tuesday, December 7, 2010

Central banking,money and taxation

1. Central banking. Gabriel Mongano is an economics research student ,
specializing in monetary policy. You will hear him outlining the functions of a central
bank ,and discussing whether it should be independent from the government, and run by bankers ,or under the control of the government.


1a Discussion

Do you know whether the central bank in your country is independent?

What about these banks? Do you know if they are independent?

1. the Bank of England
2. the Federal Reserve Board(USA)
3. the Bundesbank (Germany)
4. the Japanese central bank
5. the Chinese central bank




1c Vocabulary

Read the six sentences below, which also summarize central banking functions, but slightly
Differently, and match them with the six expressions you have written in 1b.

A controlling the amount of banknotes in circulation

B establishing maximum and minimum lending rates, thereby controlling the credit system

C ensuring that banks have a sufficient liquidity ratio to allow customers to withdraw their
deposits when they want

D intervening on foreign exchange markets, buying or selling large amounts of the national
currency, to prevent major fluctuations

E lending money to a commercial bank in danger of going bankrupt

F selling government bonds to commercial banks or buying them back, in order to alter the
amount of credit the banks can offer (and thereby alter the money supply)


1e Discussion

Does (or would) the government in your country exploit the ‘political business cycle’ by
increasing the money supply or government spending, or lowering taxes, in order to increase economic activity in the months before an election, despite the long-term inflationary consequences?

Do you agree that central banks should be controlled by (unelected) bankers rather than by elected governments – which will often do everything possible to get reelected?

Do you agree that price stability (i.e. keeping inflation low ) is more important than other economic aims, such as attempting to reduce unemployment?





2 Taxation


2a Discussion


Benjamin Franklin, who wrote that ‘In this world nothing cam be said to be certain except death and taxes!’

The last sum of money you received had probably already been taxed, or will be liable to taxation, depending on which country you are in. Similarly, the last sum of money you spent probably included a percentage of tax.

Make a list of all the different types of taxes you can think of. If you do not know the actual names, try to describe the different taxes, e.g. ‘Tax you pay if you import something from another continent,’ and so on.


2b Vocabulary

Which terms do the following sentences define?

1. The tax people pay on their wages and salaries is called

A capital transfer tax B income tax C wealth tax

2. A tax on the wages and salaries or on company profits is a

A direct tax B indirect tax C value-added tax

3. A tax levied at a higher rate on higher incomes is called a

A progressive tax B regressive tax C wealth tax

4. A tax paid on property, sales transactions, imports, and so on is a / an

A direct tax B indirect tax C value-added tax

5. A tax collected at each stage of production, excluding the already-taxed costs from prvious
stages, is called a / an

A added-value tax B sales tax C value-added tax
6. Profits made by selling assets are generally liable to a

A capital gains tax B capital transfer tax C wealth tax

7. Gifts and inheritances over a certain value are often liable to a

A capital gains tax B capital transfer tax C wealth tax

8. The annual tax imposed on people’s fortunes (in some countries) is a / an

A added-value tax B capital gains tax C wealth tax

9. Making false declarations to the tax authorities is called

A fiscal policy B tax avoidance C tax evasion

10. Reducing the amount of tax you pay to a legal minimum is called

A creative accounting B tax avoidance C tax evasion

Taxation (and how to avoid it!)
A The primary function of taxation is, of course,to raise revenue to finance government expenditure, but taxes can also have other purpoces.Indirect excise duties, for example, can be designed to dissuade people from smoking , drinking alcohol,and so on.Governnment can also encourage capital investment by permitting various methods of accelerated depreciation accounting that allow compnies to deduct more of the cost of investments from their profits, and consequently reduce their tax bills.
B There is always a lot of debate as to the fairness of tax systems.Business profits ,for example,argenerally taxed twice:companies paytax on their profits, and share holders pay income tax on dividends.Income taxes in most countries are progressive, and are one of the ways in which governments can redistribute wealth.The problem with progressive taxes is that the marginal rate –the tax people pay on any additional income –is always high, which isgenerally a a disincentive to both working and investing.On the other hand, most sales taxes are slightly regressive, because poorer people need to spend a larger proportion of their income on consumtion that the rich.

C The higher the tax rates the more people are tempted to cheat , but there is a substantial ‘’black’’ or ’’underground’’ economy nearly everywhere.In Italy , for example, self –employed people –account for more than half of nation income.Lots of people also have undeclared , part-time evening jobs,with small and medium-sized family firms, on which no one pays any tax or national insurance.At the end 1986, the director of Italian Nation Institude of Statistic calculated the sized of the underground economy. And added 16.7% to Italy’s gross national product(GNP),figure, and then claimed that Italy had other taken Britain to become the world’s fifth largest economy.

D To reduce income tax liability, some employers give highly-pays employees lots of ‘’perks’’ instead of taxable money, such as company cars, free health insurance ,and subsidies lunches.


Traducerea


A Impozitare (şi cum să-l evite!) O Funcţia primară de impozitare este, desigur, de a creste veniturile pentru finanţarea cheltuielilor guvernamentale, dar taxele pot avea, de asemenea, alte accize purpoces.Indirect, de exemplu, pot fi proiectate pentru a descuraja oamenii din fumatul, consumul de alcool, şi aşa mai departe.Governnment pot încuraja, de asemenea, investiţii de capital prin permiterea diverse metode de amortizare accelerată contabile care permit compnies de a deduce mai mult de costurile investiţiilor din profiturile lor, şi, prin urmare, reduce facturile fiscale.

B Există întotdeauna o mulţime de dezbatere cu privire la corectitudinea systems.Business taxa de profit, de exemplu, argenerally taxat de două ori pe paytax lor, profitul şi cota de titularii de companiile plătesc impozitul pe venit pe impozitele dividends.Income cel mai mult în ţări sunt progresive, şi sunt unul dintre modurile în care guvernele pot redistribui problemă wealth.The cu impozite progresive este aceea că oamenii marginal rata de-plata impozitului pe orice venituri suplimentare, este întotdeauna de mare, care in general descurajează atât lucrul şi de investiţiile.
Pe de altă parte, cele mai multe taxe de vânzare sunt uşor regresiv, pentru că oamenii mai săraci au nevoie să-şi petreacă o proporţie mai mare din venitul lor pe consumtion că cei bogaţi.

C mai mari rate de impozitare mai mulţi oameni sunt tentaţi să trişeze, dar există o substanţială ‘’black’’ sau ’’underground’’ economie de aproape oriunde .In Italia, de exemplu, persoane care desfăşoară activităţi independente-cont pentru mai mult de jumătate din income.Majoritatea firmelorde fimiliilor, de asemenea, au nedeclarate, part-time de locuri de muncă seara, cu mici şi întreprinderilor mici şi mijlocii de familie, pe care nimeni nu plăteşte nici un impozit sau asigurare.At naţionale la sfârşitul 1986, directorul de italian Nation Institude de Statistică a calculat mijlocul a economiei subterane .Si a adăugat 16,7% în Italia, produsul naţional brut (PNB ), figura, iar apoiItalia a susţinut că a avut alte luate Marea Britanie pentru a deveni economia cea mai mare a cincea.

D Pentru a reduce impozitului pe venit, unele empoyers da o mulţime foarte Pais angajaţi de avantaje "perks" în loc de bani impozabile, cum ar fi maşini de serviciu, de asigurări de sănătate gratuit, şi şi prânzuri de subvenţii.

Taxation (and how to avoid it!)

A The primary function of taxation is, of course,to raise revenue to finance government expenditure, but taxes can also have other purpoces.Indirect excise duties, for example, can be designed to dissuade people from smoking , drinking alcohol,and so on.Governnment can also encourage capital investment by permitting various methods of accelerated depreciation accounting that allow compnies to deduct more of the cost of investments from their profits, and consequently reduce their tax bills.
B There is always a lot of debate as to the fairness of tax systems.Business profits ,for example,argenerally taxed twice:companies paytax on their profits, and share holders pay income tax on dividends.Income taxes in most countries are progressive, and are one of the ways in which governments can redistribute wealth.The problem with progressive taxes is that the marginal rate –the tax people pay on any additional income –is always high, which isgenerally a a disincentive to both working and investing.On the other hand, most sales taxes are slightly regressive, because poorer people need to spend a larger proportion of their income on consumtion that the rich.

C The higher the tax rates the more people are tempted to cheat , but there is a substantial ‘’black’’ or ’’underground’’ economy nearly everywhere.In Italy , for example, self –employed people –account for more than half of nation income.Lots of people also have undeclared , part-time evening jobs,with small and medium-sized family firms, on which no one pays any tax or national insurance.At the end 1986, the director of Italian Nation Institude of Statistic calculated the sized of the underground economy. And added 16.7% to Italy’s gross national product(GNP),figure, and then claimed that Italy had other taken Britain to become the world’s fifth largest economy.

D To reduce income tax liability, some employers give highly-pays employees lots of ‘’perks’’ instead of taxable money, such as company cars, free health insurance ,and subsidies lunches.


Traducerea


A Impozitare (şi cum să-l evite!) O Funcţia primară de impozitare este, desigur, de a creste veniturile pentru finanţarea cheltuielilor guvernamentale, dar taxele pot avea, de asemenea, alte accize purpoces.Indirect, de exemplu, pot fi proiectate pentru a descuraja oamenii din fumatul, consumul de alcool, şi aşa mai departe.Governnment pot încuraja, de asemenea, investiţii de capital prin permiterea diverse metode de amortizare accelerată contabile care permit compnies de a deduce mai mult de costurile investiţiilor din profiturile lor, şi, prin urmare, reduce facturile fiscale.

B Există întotdeauna o mulţime de dezbatere cu privire la corectitudinea systems.Business taxa de profit, de exemplu, argenerally taxat de două ori pe paytax lor, profitul şi cota de titularii de companiile plătesc impozitul pe venit pe impozitele dividends.Income cel mai mult în ţări sunt progresive, şi sunt unul dintre modurile în care guvernele pot redistribui problemă wealth.The cu impozite progresive este aceea că oamenii marginal rata de-plata impozitului pe orice venituri suplimentare, este întotdeauna de mare, care in general descurajează atât lucrul şi de investiţiile.
Pe de altă parte, cele mai multe taxe de vânzare sunt uşor regresiv, pentru că oamenii mai săraci au nevoie să-şi petreacă o proporţie mai mare din venitul lor pe consumtion că cei bogaţi.

C mai mari rate de impozitare mai mulţi oameni sunt tentaţi să trişeze, dar există o substanţială ‘’black’’ sau ’’underground’’ economie de aproape oriunde .In Italia, de exemplu, persoane care desfăşoară activităţi independente-cont pentru mai mult de jumătate din income.Majoritatea firmelorde fimiliilor, de asemenea, au nedeclarate, part-time de locuri de muncă seara, cu mici şi întreprinderilor mici şi mijlocii de familie, pe care nimeni nu plăteşte nici un impozit sau asigurare.At naţionale la sfârşitul 1986, directorul de italian Nation Institude de Statistică a calculat mijlocul a economiei subterane .Si a adăugat 16,7% în Italia, produsul naţional brut (PNB ), figura, iar apoiItalia a susţinut că a avut alte luate Marea Britanie pentru a deveni economia cea mai mare a cincea.

D Pentru a reduce impozitului pe venit, unele empoyers da o mulţime foarte Pais angajaţi de avantaje "perks" în loc de bani impozabile, cum ar fi maşini de serviciu, de asigurări de sănătate gratuit, şi şi prânzuri de subvenţii.

Calancea Adrian,Balan Aurel,Boestean Dorina